7 ways Teradata’s CMO plans to turnaround the 40-year old … – CMO


CMO

7 ways Teradata's CMO plans to turnaround the 40-year old …
CMO
If there's one attribute Martyn Etherington is counting on to realise his ambitious brand transformation plans at Teradata, it's bravery. “As a CMO, you cannot have fear, you have to be fearless. You can't blink otherwise the team senses that, other

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